Has Asics always been Asics? The story begins four years after WWII in Japan. At the age of 32, a former officer Kihachiro Onitsuka became determined to popularise sports among the society.
This motivation led to establishing the Onitsuka Co. company in 1949. Its first products were basketball shoes. The founder’s willingness to achieve his goals contributed to the dynamic development of the company and introduction of new models dedicated to various sports. In 1966 Onisuka presented shoes named Mexico 66. It is the first model of shoes featuring branding on the side – crossed stripes which is now popular around the world. Since then, the company has been successful and it was willingly chosen as the sponsor of many Olymics. 1977 marks another milestone in the company’s history. Onitsuka Tiger joins forces with two other companies: GTO and Jelenk, which results in creation of Asics Corporation. From that point the brand has developed in various directions. ASICSbecame a popular producer of sport equipment (shoes, clothes, etc.), while Onisuka Tiger focused on the lifestyle market. The company has been successful for 65 years now and during this time it has become one of 5 largest and best producers of sports shoes and clothes, as well as the leading producer of lifestyle and streetwear shoes. Asics shoes with the GEL technology are one of the most popular running shoes. the name “Asics” is the abbreviation of the motto: “Anima Sana In Corpore Sano” – “healthy spirit in helathy body”. This idea has been the main drive for the company since 2007. Among the most popular and recognised models produced by the ASICS in the LifeStyle and StreetWear there are: Gel Lyte III, Gel Lyte V, Gel Saga, GT-II, Gel Kayano Trainer and Onitsuka Tiger X-Caliber, Mexico 66, Curreo, Colorado Eighty-Five as well as Shaw Runner.
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