Puma is one of just a few brands considered as the oldest ones on the sports shoes market.
It was founded by Rudolf and Adolf Dassler in 1924 under a different name. The brothers’ most impressive success was the production of shoes for the German and American Olympic teams in 1936. However, as it is frequently the case, the more money is at stake the weaker family and friendship ties become. That is why in 1948 the company was divided into two separate ones. For his part Rudolf chose the name Ruda (from his first name). Gradually it transformed into Puma. In the same year it introduced to the market its first model of Puma football shoes – football boots. Like his brother and many other producers, Dassler decided to cooperate with some famous faces of the sport world to promote his brand. He implemented the strategy more skilfully than Adolf, as he was more generous in terms of “thanking” the worlds’ stadiums for promoting his brand. Beneficial as the policy may have seemed, the companies owned by the Dassler brothers were almost neck and neck. Adolf’s chances for outdoing his brother were destroyed in 1970 when Pele unintentionally presented Puma shoes during the football world cup. Since then, the success of the brand has been growing and even today the Puma products are among the most popular sports shoes and clothes. Although the brand is popular for its football boots, its range of products includes high-quality sports trainers and models with the Trinomic system: XT-2, R698, Blaze of Glory and Disc. The last one may be referred to as the most popular model of Puma shoes in the 90s. All because of the unusual system of tying. Similarly to other German brands, Puma shoes are robust and made of high-quality materials.
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